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GYPROC expands its activities and wishes to reposition itself on the market

BART VAN BELLE, RINI QUIRIJNS EN ELS DESCHEEMAEKER © Jonas Lampens
BART VAN BELLE, RINI QUIRIJNS EN ELS DESCHEEMAEKER © Jonas Lampens

Gyproc, well-known for its manufacture of house-building materials such as panels for walls and ceilings, has decided to expand its activities and in particular to reposition itself on the market. Gyproc believes that the Belgian construction market has fine days in front of it. The latest move sees one of the world’s largest suppliers of construction materials, St. Gobain, investing 15 million Euros in the Gyproc factory at Kallo, as a demonstration of the French company’s belief in the Belgian market.

Speaking of the latest move Gyproc plant manager Bart Van Belle says that this will guarantee the future of the factory, which employs around 230. This is partly because the Gyproc factory is relatively young but has not yet achieved the level of the most modern factories in Europe.

As part of the change, the company will be using a new product, natural gips, which it can find in Spain. Up to now, it has been using synthetic plaster. Simultaneously with the start-up of the new line and the switch to a new basic raw material, Gyproc has announced a change of course in its market approach. According to the company, this is necessary because the strong brand name has created a perception problem. It says that Belgians associates Gyproc with simple walls and ceilings, but that it now has new high-quality plates and concepts on the market that make many larger applications possible.

In an interview with Trends, Gyproc Managing director Rini Quirjins speaks of the fact that the housing stock in Belgium is among the oldest in Europe, and that the market is ready to explode.
Tim Harrup
16-10-2018


 Read the full interview conducted by Hans Brockmans for the TRENDS magazine

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