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We Are Real Estate heading for success

Gregory Olszewski and  Valerie Neyt
Gregory Olszewski and Valerie Neyt

The appetite that the professional real estate industry has for a B2B event in Brussels was confirmed yesterday by ‘We Are Real Estate’ at their last press conference before the exhibition on May 22-23 at Brussels Expo. Organisers Gregory Olszewski and his colleague Valerie Neyt (both former organisers of Realty which is moving to Knokke) reconfirmed that the impetus for this show came directly from the market, and not from a ‘meeting in the office’.

This desire for the show is seen in the exhibitors. There are already 45 confirmed, with the likelihood that by the time of the show they will be around 50. As Gregory Olszewski pointed out, these exhibitors all have real physical stands, not virtual presences or names on a billboard. Among those already signed up and as witness to the character of this show, can be mentioned AG Real Estate, Herpain, DDS+, Art & Build…


The stand and organisational concept are extremely innovative for this We Are Real Estate Show. All stands are between 24 m² and 48 m² to avoid any large company dominating with a monster exhibition, and all are supplied with furniture, logos, storage and a fridge full of drinks. As the organisers say ‘it is the content and the message which count, not the packaging’. Within the same philosophy of guaranteeing a balanced show, there is no large headline conference to drag people away from the hall, and no large restaurant either. Instead, presentations by exhibitors are limited in time and are on the subject of the market in the widest sense, not commercially-oriented towards the presenting company. A series of conferences by, for example, the Brussels Capital Region, KU Leuven, the Real Estate Society, AG Real Estate, Art & Build and others, is scheduled however.

While there is no large restaurant, the catering arrangements are somewhat revolutionary: all exhibitors and all visitors are supplied with breakfast, lunch and dinner as part of the package. There is nothing more to pay. These are provided throughout the hall via a trolley service, again not interrupting the main business of the show. Alcoholic drinks are banned (on or off the stands) until 4.00 pm, after which time a trolley service also serves wine, beer etc., and once again free of charge to exhibitors and visitors. After this time, exhibitors can also serve their own drinks.
Tim Harrup

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