Organisers Reed Midem have announced that this year’s International Retail Property Market ‘Mapic’ will feature Food & Beverage. Today, they point out, a survey has shown that a third of consumers claim they only visit a mall to eat or drink. Food services are largely transforming shopping centres into convivial lifestyle venues.
The point of sale experience, Reed Midem goes on to say, is a vital element in persuading consumers to go out rather than buy online. For ultra-connected clients, the shopping experience and its associated human encounters are more important than the product itself. As a result, traditional shopping centres are transforming into social sites for meeting others and leisure activities where people come to spend the day. In line with Unibail-Rodamco and its ‘Dining Experience’ ™ brand, it is essential to create sophisticated Food & Beverage concepts likely to attract this new type of consumer.
Nathalie Depetro, Director of Mapic, comments: “Mapic has showcased countries that stand out for their retailing developments. Two years ago we decided to start highlighting strong trends that are changing the market beyond mere internationalisation. This year, it’s the turn of Food & Beverage because this is a fundamental shift that involves all industry professionals in both real estate and retail”.
From single-products, street food, and quality sandwiches to traditional or healthy cuisine, there is a very broad range of popular Food & Beverage trends! MAPIC will be presenting the full gamut of new concepts and innovative formats in this rapidly-changing sector.
Mapic’s official programme will also offer a series of special conferences on the evolution of the Food & Beverage segment, as well as presenting exclusive brand concepts. For the first time, MAPIC will host a tasting area where a selection of brands will present their concept and offer product tastings.
Over 2,100 international brand developers from all sectors, including more than 400 in Food & Beverage, are expected at MAPIC 2017. Mapic will be held in Cannes from 15 to 17 November.