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Mapic in tune with the times

Image: Mapic
Image: Mapic

Organisers Reed Midem have released the data for the Mapic show which took place in Cannes earlier in November. The annual retail fair attracted 8,500 participants, including 1,200 shop brands, 2,500 real estate developers, 1,000 investors – from a total of 80 different countries.

This year’s Mapic was very much in tune with its times in terms of topics covered. There were two new ‘summits’: the International Outlet Summit dedicated to the growing rend for brand-villages, and the Retail Partner Summit designed to put brands in touch with local partners. The former, the outlet villages, have been growing, Mapic points out, at 12% per year for the past 10 years. They are even growing by as much as 34% in China, for example, against 8% for large stores and around 29% for shopping centres and e-trade. The areas of Mapic dedicated to leisure and innovation were also larger, while the emphasis was also clearly put on food & beverage.

Where Belgium is concerned, a number of projects were on display, including the ‘Mall of Europe’ within the Neo scheme, by Unibail-Rodamco with CFE and Besix. The ‘Central Boulevards’ were also on display, the new commercial district whose main aim is to increase the attractiveness of the city and turn the newly shaped pedestrian area around the old stock exchange into a unique location adapted to families. This is a development by the City of Brussels itself. Au Fil de l’Eau by City Mall in Verviers, was another Belgian project at Mapic. The major real estate agents were also of course present, with their retail teams.

Turning to the Mapic Awards, Belgium had two finalists– Rive Gauche in Charleroi in the ‘Best New Shopping Centre’ category, designed by DDS+, and developed by Saint MLamber/Iret, and the MG Shopping Centre in Ghent, designed by Jaspers-Eyers/Bontinck, and developed by MG Promotion. Neither of them was lucky enough to be designated as the winner.
Tim Harrup
30-11-2017


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