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New look Realty smaller but attractive

The Showroom is well laid out and hosts corporate displays
The Showroom is well laid out and hosts corporate displays



Realty opened its doors yestaerday for the tenth time, and the last time at Tour & Taxis. It has been announced that from next year, the annual real estate fair will leave its Brussels home and move to the Casino at Knocke.

The new look Realty of this year features a diamond shape layout rather than a grid, with three main ‘common’ areas. These are the City Square, Showroom and Innovation Pavilion. The last two of these accommodate companies with a small presentation and a desk, and some of the corporate audio-visual presentations also take place here. There is also a Conference Village and an Event Zone. While the layout is pleasing, it does not hide the fact that Realty is smaller than in previous years. Just about 100 exhibitors, of which around 40 are in these two common areas. None of the major brokers/agents have a stand, although CBRE is again hosting a major conference. Nor are the best-known office developers present (Axa, Besix, Immobel, …).

Nevertheless, attendance appeared to be good, and as usual some top rate speakers were on show. These included Jan Jambon, Rudi Vervoort, Brussels City Mayor Philippe Close, Brussels Region Minister Céline Fremault and renowned architect Sou Fujimoto. The annual UPSI conference also took place once again. On today’s agenda is another full programme of conferences, many of them looking forward to the new way in which the real estate world is reshaping itself. The titles of some of these include the words reinventing, digital, disruptive, circular, reset…
Tim Harrup
17-05-2018


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