Mipim focuses on innovation

BUSINESS INTELLIGENCE
Tim Harrup

Mipim organisers Reed Midem has announced that five years after introducing tech innovation as a component of Mipim, the world’s property market is moving its Innovation Forum to the centre of its exhibition zone.

Among the companies represented in the expanded Innovation Forum zone are energy solution providers, crowd-funding specialists and exhibitors focussing on intelligent buildings. Together, these companies are part of the growing ‘PropTech’ community.

Filippo Rean, Head of the Real Estate Division at Reed Midem, explains “When we first introduced the tech startup community to the real estate sector at Mipim 2012, PropTech was a relatively new concept. Now innovation has become a major topic at Mipim. This is reflected by our decision to move the Innovation Forum to the centre of the Palais des Festivals, at the heart of Mipim. Real estate professionals want to discover the latest technology that can help them in their business and international investors are looking to develop and grow their investment portfolios in PropTech”.

The MIPIM Innovation Forum will host 60 exhibitors and a dedicated conference programme in an area of 1,500 m². Energy issues are a major topic for many companies, as reflected by the presence of new attendees at Mipim such as EMBIX, E-nergy and ENGIE, offering solutions to communities, planners and developers interested in creating intelligent and ecological buildings or neighbourhoods.

The organisers go on to say that crowd-funding and intelligent buildings will also bring together a number of exhibitors at the Mipim Innovation Forum, with companies such as Anaxgo – a crowd-funding platform for startups and SMEs, FinalCAD – an application that digitalises building site monitoring, Siemens Building Technologies – which provides products and services for intelligent buildings, and Matterport – specialists in creating immersive 3D plans for viewing property projects.

Another first at the Innovation Forum is the creation of an Italian tech cluster (Copernico ilQi) in partnership with QI. This area, dedicated to Italian companies specialising in intelligent buildings and green architecture, will host Came and Gewiss (home automation) Italserramenti (windows and woodwork) Oikos (ecological paint) and Schindler Italy (lifts).

Mipim will be held in Cannes from 14 to 17 March.