French Hotel group Accor aims in capturing a share of the flexible office market


Sébastien Bazin, CEO of French Hotel group Accor, has recently been interviewed on the set of BFMTV. He spoke about the impact of the COVID-19 pandemic that has had heavily weighed down on client numbers in their hotels, bars and restaurants and on the Accor group’s financial results for 2020. He shared with the audience his vision for the transformation of the group, which operates almost 5.200 hotels around the world, located in more than 110 countries.

More than ever in the future, their establishments will need to be able to meet the expectations of nomadic workers; not only those staying in their hotels but also travelers who are passing by or people living in the neighborhood.

Today, companies are striving to achieve a qualitative ‘workplace experience’. Hospitality has always been the core business of the Accor group, which is why it expects to succeed in capturing a share of the flexible office market (coworking centres and business centres), especially those more aimed at occasional nomadic workers and the geographically more itinerant.

Read more in the report of La revue du Digital [ Le groupe hôtelier Accor se prépare pour devenir une plateforme de Flex Office ] >>

Watch the broadcast on BMFTV >>