More than 100 million Euros invested by Everland and Aroundtown in the renovation of the Sheraton-Rogier hotel

Didier Van Den Eynde

The former Sheraton Hotel – the largest hotel in Brussels – is to be renovated. The Brussels based Everland company, specialising in hotel management is co-owner of the hotel with investment fund Aroundtown. Together they are investing around 100 million Euros to give a new life to the hotel which will be branded Cardo (Autograph collection from Mariott Group). Via the Keren Properties & Development company, a subsidiary of the Everland Group, with Beebonds they have just launched the largest crowdlending operation to date in Belgium in the real estate segment.

The Sheraton hotel closed its doors at the end of 2016. It is expected to reopen in 2023 100 % operated by Everland. Within its 53,000 m², the renovated four star hotel will offer 523 rooms, a huge restaurant (2,500 m²), a pool and spa center. The basement of the building (levels-1 to +3) with the entrance on the Place Rogier and top floors of the tower (levels +29 to +32) will be transformed. Jaspers Eyers Architects and CIT Blaton are mandated with this renovation. The architectural bureau has already transformed the neighbouring Manhattan building.

Founded in 2007 by Ilan Haïm, Avi Barmoshe and Avi Haïm, Everland is operating more than 2,000 hotel rooms in Brussels. They recently bought the former five star 'President hotel' (296 rooms) located in Brussels North district. In Brussels they are also operating the boutique hotel ‘The Scott hotel’ (former Pantone), the Yadoya, the ‘Hygge’ hotel and the ‘Urban Yard’ hotel located in two art nouveau houses not far from Brussels South station. They have been quite successful with the unconventional interior design by Michel Penneman.

Their latest renovated hotel is the ‘Diegem Tribe' located close to Brussels Airport. They are soon to open ‘The Commerage’ hotel in the vicinity of Brussels Grand Place and an upmarket hotel in the heritage Chambon complex (former headquarter of the ex-CGER Belgian bank). More recently the group obtained the permit for the redevelopment of the ‘Chateau de Limelette’ (115 rooms) in Walloon Brabant, a hotel well known for its spa complex.

Read more about Everland Group in the interview given to Philippe Coulée in l’Echo [ Les frères Haïm, ces inconnus devenus en dix ans princes de l'hôtellerie bruxelloise ] >>